2025 kept us busy – in a good way.
We built experiences where technology showed up exactly when it was needed: to scale training, tell future-forward stories, and even help hundreds of fans take a birthday selfie with one actor.
Peaks of Courage × Mountain Dew
This was not just a brand experience. It was a movement. For Mountain Dew, we created an immersive storytelling journey that began with scanning a bottle and led all the way to the Himalayan peaks of Nepal. The idea was simple. Courage is not just about summits. It is about the people who make those journeys possible.
Impact
• $500K+ economic value for Sherpa communities
• 20M+ global reach
• 23% lift in purchase behaviour
• Cannes Lions 2025 shortlist
Vi at IMC | The Future in Motion
ServiceXR – A mixed reality bike service training experience designed to make technical training scalable and cost effective. Users could learn servicing step by step, identify parts to replace, and practice procedures without relying on physical infrastructure.
Imagining India 2047 – An entirely AI powered film that imagined how connectivity will shape life as India moves toward 100 years of independence. The film showcased how Vi’s networks are transforming the digital landscape and enabling a more connected future.
The Akshay Kumar Birthday Selfie Machine
Akshay Kumar invited hundreds of fans to celebrate his birthday. One problem: he could not click selfies with everyone. So we built a solution. Using an immersive Holobox setup, guests could line up, stand next to Akshay Kumar, and click a photo that felt completely real. Each selfie was instantly delivered via a QR code, ready to download and share. No waiting. No crowding. Just very happy guests.
Lumi – The Talking Brand
We have all spoken to chatbots that sound like they were built by someone who has never spoken to a human. Lumi was our attempt to fix that. Designed as a conversational AI layer, Lumi could understand context, respond naturally, and guide users instead of overwhelming them.
Less robotic. More human.
2025 reminded us of something simple: when technology is done right, it disappears.
What remains is the experience.
Regards,
Team Liminal
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